More than 50,000 people passed through the gates at the Suburban Collection Showcase for the Great Lakes State Fair during Labor Day weekend, according to Kent Roberts, vice chairman of the Great Lakes State Fair Board.
The revived Michigan State Fair was reinstated after a three-year abscence and included livestock, agriculture, crafts, music, rides, games, Michigan-made food and beverages, contests, and the Shrine Circus.
Roberts attributes the fair’s success to the financial support of the event’s 20 sponsors and the promotional efforts of its agency partners: Axis Cross Media and Logos Communications.
“We couldn’t have revived this wonderful Michigan tradition without our army of sponsors and we’re extremely grateful for their support which enabled over 50,000 people to enjoy the state fair for the first time in three years,” said Roberts. “A lot of credit for generating such a large turnout also goes to our promotional partners who did an excellent job getting the word out that the state fair was returning.”
Roberts is also excited about prospects for next year.
“We’re confident that our sponsors will return next year to help us carry on the great state tradition that we resurrected this year,” Roberts said. “With more months to plan, the fair should be even bigger and better next year.”
—The above information was provided in a press release.