Business & Tech

Heart Bracelet Sales to Benefit Uninsured Women

Lolly Ella Jewelry will donate 100 percent of sales receipts on an exclusive, 'classic' bracelet to promote the detection, prevention and treatment of heart disease in women.

Soon, Pam Strauch expects to help many customers at her family-owned business, , find Valentine's Day gifts for their families and friends. She hopes to help turn that interest into awareness of heart disease among women, by offering an exclusive, new bracelet and donating 100 percent of sales receipts to benefit the uninsured.

It will mark the third consecutive year that Lolly Ella has worked to promote the efforts of the Ministrelli Women’s Heart Center of Beaumont Hospital, which will benefit from the donation. It's been a successful fundraiser through the years, said Strauch, as well as a personal one for the family, which has dealt with heart disease in years past.

The "Love Bracelets" of shimmering pearls are available for $15 throughout the month of February. On Saturday, Feb. 11, representatives of the Ministrelli Women’s Heart Center of Beaumont Hospital will be in the store to speak with staff and educate customers on heart disease among women. In addition, customers will receive $5 off of purchases greater than $35.

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Customers will also have the option of donating to the heart center, with their name displayed on the walls of the store throughout the month, if interested.


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