Potbelly's Secret Sandwich Menu Exposed — Thank Us Later

Thrillist shares the 11 off-menu sandwich creations expand the meat-and-cheese combo possibilities. Who's gonna try the Elvis (peanut butter, bacon and bananas)?

Behind the counter at Potbelly, there's a secret menu of sandwiches and desserts available only to those who know what to ask for. And now, if you're inclined to dine "off the menu," you'll be one who knows.

Sean Cooley, who covers the restaurant and bar beat over at Thrillist, laid out the entire secret menu in all its meaty, cheesy glory. There are 11 sandwiches and four desserts.

Walk into a Michigan Potbelly and see if the staff will put one of these together for you:

  • Lucky 7: It's a Potbelly Wreck on top of an Italian sub — "nearly every topping on the menu."
  • Wrecking Ball: It's a Wreck (ham, turkey, roast beef, and salami) with meatballs, Swiss cheese, mayo, lettuce and tomato.
  • Fireball: "A little meatballs here, a little cheddar there, a little chili also here," writes Cooley, "a little hot peppers also there, then throw in the name of our favorite villain from The Running Man, and boom, you've got the Fireball."
  • Cheeseburger: Meatballs, cheddar, mayo, mustard, lettuce, tomato and pickles.
  • Sicilian: An Italian with meatballs, mushrooms, marinara, Provolone, hot peppers.
  • Black and Bleu: Roast beef, bleu cheese, lettuce, and tomato.
  • Chicken Cordon Bleu: grilled chicken, ham, and Swiss,
  • Barnyard: "If all you think about when reading Animal Farm is eating all the animals, the Barnyard is for you (a Wreck plus Nueske’s bacon, meatballs, mayo, lettuce, and tomato)," says Cooley.
  • Elvis: Peanut butter, Nueske’s bacon, and bananas ... packed "much like Elvis's stomach."
  • The Clubby: Turkey, ham, bacon and ranch dressing.
  • Toasty Turkey BLT: As its name implies.

A Potbelly official told DNAInfo.com the secret menu has been around for 36 years, since the company's founding, so it's not really much of a secret. Some of the items merely moved off the main menu, and others were created by store employees and customers.

"It's been around ever since Potbelly started," marketing manager Dan Yates said. "We have a lot of very loyal customers who come in every day and want to try new things."

Oh, but what about the desserts? Head over to Thrillist for a recounting of the four off-menu desserts and photos of every delectable sandwich and treat. (Thanks, Sean.)

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Scott February 22, 2014 at 08:50 AM
Their Secret Menu is so secret that they've made graphics for it with links to Facebook and Twitter and blabbed about it to the media. If I didn't know any better I'd say it was actually a marketing gimmick!


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