Will You Buy Starbucks' New Reusable Cups?

The coffee company started offering the $1 cups on Thursday.

This week, Starbucks started offering their caffeinated customers a more eco-friendly way to enjoy their coffee.

According to the Detroit Free Press, the coffee giant will begin selling reusable cups on Jan. 3 in an attempt to reduce the waste created by customers purchasing millions of beverages — and then throwing their cups away — every day. The cups will retail for $1 and fill up to a grande size for a cup of joe.

Each refill in a reusable cup — be it one of the new tumblers or another Starbucks mug — earns the user a dime off their purchase.

The cups have already debuted on the west coast, but hit all Starbucks locations in the U.S. and Canada — including those in the Greater West Bloomfield area — on Thursday.

"We see real excitement about these cups," Starbucks' Jim Hanna told the Free Press. "People think they’re cool."

Both Starbucks and the Michigan coffee chain, Biggby Coffee, already offer a discount to customers who come in for a coffee refill with their reusable travel mug. However, those type of drink containers can cost $10 or more. Hanna said he believes the low price of Starbucks' new cup will drive use.

Will you buy one of Starbucks' new reusable cups? Tell us in the comments!


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