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National Spotlight Shines on Square Inc.'s 'Granny' from West Bloomfield

Natalie Yellin tried getting her grandson's attention on Twitter. Now, she's gaining national attention for her role at the mobile payment tech company.

National publications have profiled West Bloomfield resident Natalie Yellin, "Granny of Square". Photo credit: twitter.com
National publications have profiled West Bloomfield resident Natalie Yellin, "Granny of Square". Photo credit: twitter.com
Media outlets from The Wall Street Journal (WSJ) to NBC's Today show have taken notice of a grandmother from West Bloomfield who has become an advisor at one of the nation's hottest tech companies. 

According to the WSJ story, Natalie Yellin, 75, gained fame among the staff at San Francisco-based Square Inc., a mobile payments company, when she launched a Twitter account to get the attention of her grandson, Brian Grassadonia, who works for the company. 

"Everyone started following her—everyone," Grassadonia told WSJ. "People started walking up to me every day to say, 'I just talked to your grandmother, she's doing great.' "

The self-proclaimed "Granny of Square" even tested Square Cash, through which she sent Grassadonia $50. 

Yellin's nearly 2,000 Twitter followers include Square Inc. co-founder Jack Dorsey and his mother, Marcia. Her brief @grannyny account description says it all:

"@Square fan, started on twitter to get in touch with my grandson, Brian @Grassadonia ...got his coworkers and @jack instead."

Read the Wall Street Journal story.
Read the Business Insider story.
Watch the Today segment



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