New Local Fitness Fashion Company Announces Launch Of Online Boutique And Showroom

Maceiosol, a new Brazilian-inspired fitness fashion company that includes pieces from exotic fashion designers from Brazil and around the world, announced the launch of its online boutique and retail showroom at the Franklin Athletic Club. Maceiosol President Cely Maria Dias and CEO Lesley Gutman made the announcement.

Offering an innovative mix of fashion-forward fitness wear that is both sexy and functional, Maceiosol is focused on finding unique designers from around the world and introducing their collections to women who are fashion and fitness conscious. Many pieces offer a tight-fitting fabric that flatters women of all sizes and provides increased circulation during physical activity, leading to a slimmer, more flattering silhouette—translating to unmatched comfort and greater confidence during workouts.

“We want women who purchase these great pieces to feel unique, sexy and a little daring,” said Gutman. “By introducing collections from exotic designers from around the world, we are able to add something truly distinctive to women’s wardrobes.”

The company’s e-commerce site, www.maceiosol.com—a similar concept to a Shopbop or Zappos—offers consumers throughout the country the ability to shop online for fitness leggings, tank tops, active shorts and more. Additionally, Gutman and Dias offer special private shopping events in clients’ homes or on location at the Maceiosol showroom in the Franklin Athletic Club, giving consumers the opportunity to personally experience the bright and vibrant Brazilian-inspired styles.

“We’re very passionate about Brazil because it’s my home country and the collection of designers we have put together truly captures the passion and energy of such a beautiful place,” said Dias. “We’re really excited about our Brazilian designers, but we’re also offering unique pieces from other designers around the world. We are extremely proud to be based in metro Detroit and grow our company nationally from a place recognized for innovation and entrepreneurism.”

Dias, a Latin dance and Zumba instructor for more than 20 years, is widely recognized in metro Detroit for generating remarkable weight-loss results for her legions of devoted clients. She also studied at New York’s prestigious Fashion Institute of Technology.

“These pieces will brighten our customers’ wardrobes while offering a comfortable and slimming fit—a necessity for a productive workout,” said Dias. “We recognized the need for fitness wear that can effortlessly move with a woman throughout her busy lifestyle, easily transitioning from the gym to an impromptu gathering with friends, leaving her feeling ready for anything due to its modern, fashion-forward feel.” 

To grow Maceiosol, Dias partnered with fitness student Lesley Gutman, vice president of a local commercial real estate company. Gutman’s business savvy and financial acumen were critical in propelling the company to the next level.

“When women wear these pieces, their energy and outlook is immediately transformed during their workouts,” said Gutman. “We have heard life-changing stories of women who have a renewed sense of health and wellness in their lives—and the clothes we are offering are a natural extension of their lifestyle choices to make them feel and look their best.”

Dias and Gutman will continue to expand the options available in their online boutique by adding new pieces regularly. They will also offer new style selections each season—including cold-weather fitness pieces, like jackets and tops built for layering, as well as resort and lounge wear to round out a woman’s wardrobe.

“We want our customers to continuously expect something new and cutting-edge from Maceiosol,” said Gutman. “As we continue to partner with more global fashion forces to bring these pieces to consumers, we look forward to offering the opportunity for our customers to expand their fitness wardrobes with vibrant, daring and sexy pieces that positively impact their feelings about fitness and their appearance.”

For more information or to purchase clothing, visit www.maceiosol.com. To experience the pieces in person, visit the Franklin Athletic Club located at 29350 Northwestern Highway in Southfield during regular business hours Monday-Friday and weekends by appointment. To schedule a private shopping event, please e-mail lesley@maceiosol.com.

Maceiosol is a fitness fashion online boutique that offers collections of unique, sexy and daring fitness wear from designers around the globe. The online retailer brings together pieces that represent the sunny coast of Maceio, Alagoas, Brazil and are defined by an innovative approach to high quality fabric leading to a flattering fit and increased circulation. Maceiosol offers the fitness and fashion conscious woman a stylish option for any physical activity, from intense workouts to a day with family and friends. For more information, visit www.maceiosol.com.